Your rewards stay yours
Every stamp counts only at your place. Nothing is pooled across shops — you never pay for the free coffee next door.
A stamp card in the wallet
The loyalty card your customers already have, in the app they already use, requiring nothing from your cashier — and the rewards stay yours alone.
No app download, no account, no sign-up. Your guests tap twice — and the card is in Apple Wallet or Google Wallet. You stamp it when they pay. Done.
Usuals · Pass
usuals. Café Beispiel Maxvorstadt
Two more coffees till your usual’s on the house.
3 of your usuals are a short walk away
Two taps — and the card is in the wallet.
Usuals · Pass
usuals. Studio Beispiel Glockenbach
Two more visits, then 25% comes off your usual.
5 of your usuals are a short walk away
For your guests
One card. In the wallet they already have open.
No app store, no password, no email. Your guests scan the sticker on the counter, tap “Add to Wallet” — and every visit counts from the first one. The card lives in Apple Wallet and Google Wallet, not in yet another account.
- No app download — the wallet is already on the phone.
- No sign-up, no details asked for at the counter.
- Works on iPhone and Android, in both wallets.
How it works for you
In practice? Four steps, then it runs itself.
- 1
Sign up
We set up your programme — your reward, your logo, your stamps.
- 2
Sticker on the counter
We send you the counter sticker with your QR code. Stand it up, done.
- 3
Guests add the card
Scan, tap twice, in. The first stamp counts right away.
- 4
Stamp & redeem
With the Stamper app you scan your guest’s card — a stamp or a reward in under two seconds.
And the dashboard shows you, in black and white, what your programme brings in.
Why Usuals
A loyalty programme that belongs to you.
No app for your guests
The card lives in the wallet they already use. Nothing to install, nothing to explain at the counter.
A flat monthly price
One amount a month. No transaction fees, no setup fee, cancel monthly. We never take a cut of your sales.
Listed in the city directory
Everyone using Usuals in your city finds your shop in the directory — in neutral order, never paid placement.
You see what it brings in
The dashboard shows regulars, repeat visits and the estimated value of your programme — never individuals, only totals.
Sensible protection against abuse
You scan your guest’s card, every till is bound to its device, with sensible limits — proportionate to a coffee, not paranoid.
Pricing
A flat price a month. Nothing else.
We’re still testing the exact price with our first cafés. What’s settled: a flat monthly amount, no transaction fees, cancel monthly. In the demo we’ll tell you the price for your shop.
- No transaction fees
- No setup fee
- Cancel monthly
- No cut of your sales
Answered honestly
What we get asked first.
Do my guests need an app?
No. The card lives in Apple Wallet or Google Wallet — already on the phone. No download, no account, no sign-up.
What if I cancel?
Cancel monthly, no notice-period drama. You can export your programme data — it’s yours.
Is my guests’ data safe? And the GDPR?
The cards are pseudonymous: no names, no email addresses, no phone numbers. You only ever see anonymous totals, never individuals. The data is EU-hosted (Frankfurt/Nuremberg); we are the controller, not you.
Does it work on Android?
Yes — both wallets, iPhone and Android. (The card showing up on the lock screen when someone walks past your shop is a bonus on iPhone only — and not guaranteed even there.)
What does it cost my guests?
Nothing. For your guests the card is free — forever.
Curious whether it fits your place?
Show us your shop, we’ll show you Usuals. Fifteen minutes, no sales pressure.
Book a demo